Exploring tourists' intention to use smart tourism apps
This study investigates tourists’ intention to use apps when travelling and the factors that influence this intention. Although various studies have addressed the adoption of different technologies, how tourists approach technologies featuring smart destination functions has scarcely been studied. T...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universidad de La Laguna (ULL) |
| Repositorio: | RIULL. Repositorio Institucional de la Universidad de La Laguna |
| OAI Identifier: | oai:riull.ull.es:915/41436 |
| Acceso en línea: | http://riull.ull.es/xmlui/handle/915/41436 |
| Access Level: | acceso abierto |
| Palabra clave: | apps smart tourism destination marketing intention to use UTAUT2 |
| Sumario: | This study investigates tourists’ intention to use apps when travelling and the factors that influence this intention. Although various studies have addressed the adoption of different technologies, how tourists approach technologies featuring smart destination functions has scarcely been studied. To study this area, we used a model based on the theoretical UTAUT2 model to understand the motivations behind the adoption of these apps. An online survey was conducted, resulting in 107 responses. We then tested our model using partial least squares structural equation modelling (PLS-SEM). The results suggest that outcome expectancy, habit, and facilitating conditions positively influence intention to use tourism apps. However, we were unable to confirm that effort expectancy, social influence, hedonic motivation, and the price/value relationship affect intention to use. At the end of the article, we discuss possible practical implications for developers and tourist destination managers. |
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