Aplicación de la Teoría General de Sistemas al diseño gráfico de una marca
[EN] The General Theory of Systems has been successfully applied to diverse disciplines, among them also to the design. This contribution focuses on the graphic design of the brand as a visual element and representative of the company of great importance in the current corporate management. Using th...
| Autores: | , , , |
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/103430 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/103430 |
| Access Level: | acceso abierto |
| Palabra clave: | Design Systemic Brand Model Diseño Sistémica Marca Modelo EXPRESION GRAFICA EN LA INGENIERIA |
| Sumario: | [EN] The General Theory of Systems has been successfully applied to diverse disciplines, among them also to the design. This contribution focuses on the graphic design of the brand as a visual element and representative of the company of great importance in the current corporate management. Using the General Theory of Systems, a model is proposed for the graphic development of a brand that facilitates and guides the decision making in this area. To do this, the processes followed by the designer from the time he receives the order until its final application are analyzed, in order to take into account all the factors that influence the creation of the corporate visual identity and thus obtain an effective result |
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