Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch

[EN]This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the deconstruction of the text from the discursive act itself (as conceived in the invention phase) to its actual production...

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Detalhes bibliográficos
Autor: Santiago Guervós, Francisco Javier de
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:España
Recursos:Universidad de Salamanca (USAL)
Repositorio:GREDOS. Repositorio Institucional de la Universidad de Salamanca
OAI Identifier:oai:gredos.usal.es:10366/140426
Acesso em linha:http://hdl.handle.net/10366/140426
https://dx.doi.org/10.5209/clac.66597.
Access Level:acceso abierto
Palavra-chave:Análisis del discurso
Retórica
Persuasión
5705.08 Semántica
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repository_id_str
spelling Rhetorical Analysis of a Discourse Model in the Business World: Elevator PitchSantiago Guervós, Francisco Javier deAnálisis del discursoRetóricaPersuasión5705.08 Semántica[EN]This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the deconstruction of the text from the discursive act itself (as conceived in the invention phase) to its actual production (i.e. delivery). The questions this methodology attempts to answer are why the pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the potential audience is, and what other multimodal resources are used to support the persuasive force of the text. In order to answer these questions, two pitches in Spanish are deconstructed and conclusions regarding their efficacy are drawn.Universidad Complutense de Madrid (España)201920192019info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10366/140426https://dx.doi.org/10.5209/clac.66597.reponame:GREDOS. Repositorio Institucional de la Universidad de Salamancainstname:Universidad de Salamanca (USAL)Inglésinfo:eu-repo/semantics/openAccessoai:gredos.usal.es:10366/1404262026-06-07T06:28:51Z
dc.title.none.fl_str_mv Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
title Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
spellingShingle Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
Santiago Guervós, Francisco Javier de
Análisis del discurso
Retórica
Persuasión
5705.08 Semántica
title_short Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
title_full Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
title_fullStr Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
title_full_unstemmed Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
title_sort Rhetorical Analysis of a Discourse Model in the Business World: Elevator Pitch
dc.creator.none.fl_str_mv Santiago Guervós, Francisco Javier de
author Santiago Guervós, Francisco Javier de
author_facet Santiago Guervós, Francisco Javier de
author_role author
dc.subject.none.fl_str_mv Análisis del discurso
Retórica
Persuasión
5705.08 Semántica
topic Análisis del discurso
Retórica
Persuasión
5705.08 Semántica
description [EN]This paper proposes an analytical model for entrepreneurial pitches based on the five canons of rhetoric (i.e. invention, arrangement, style, memory and delivery), through the deconstruction of the text from the discursive act itself (as conceived in the invention phase) to its actual production (i.e. delivery). The questions this methodology attempts to answer are why the pitch may be persuasive and how that persuasion is achieved by analyzing its discursive and linguistic characteristics; what ethical, rational or emotional arguments are appealed to; who the potential audience is, and what other multimodal resources are used to support the persuasive force of the text. In order to answer these questions, two pitches in Spanish are deconstructed and conclusions regarding their efficacy are drawn.
publishDate 2019
dc.date.none.fl_str_mv 2019
2019
2019
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10366/140426
https://dx.doi.org/10.5209/clac.66597.
url http://hdl.handle.net/10366/140426
https://dx.doi.org/10.5209/clac.66597.
dc.language.none.fl_str_mv
Inglés
language_invalid_str_mv
Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Complutense de Madrid (España)
publisher.none.fl_str_mv Universidad Complutense de Madrid (España)
dc.source.none.fl_str_mv reponame:GREDOS. Repositorio Institucional de la Universidad de Salamanca
instname:Universidad de Salamanca (USAL)
instname_str Universidad de Salamanca (USAL)
reponame_str GREDOS. Repositorio Institucional de la Universidad de Salamanca
collection GREDOS. Repositorio Institucional de la Universidad de Salamanca
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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