Proyecto de inversión para la creación de una empresa de pastelería y repostería -delicias de la abuela- en la ciudad de Loja
This thesis is framed in a "project of investment for the creation of a BAKERY company and PASTRY - DELIGHTS of the grandmother - in the city of LOJA", its creation is intended to provide a different, personalized product that manages to do special every moment that you enjoy with your fam...
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| Formato: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Ecuador |
| Recursos: | Universidad Nacional de Loja |
| Repositorio: | Repositorio Universidad Nacional de Loja |
| Idioma: | español |
| OAI Identifier: | oai:dspace.unl.edu.ec:123456789/12883 |
| Acesso em linha: | http://dspace.unl.edu.ec/jspui/handle/123456789/12883 |
| Access Level: | acceso abierto |
| Palavra-chave: | PROYECTO DE INVERSIÓN EMPRESA DE PASTELERÍA FACTIBILIDAD LOJA |
| Resumo: | This thesis is framed in a "project of investment for the creation of a BAKERY company and PASTRY - DELIGHTS of the grandmother - in the city of LOJA", its creation is intended to provide a different, personalized product that manages to do special every moment that you enjoy with your family or friends to the collectivity. This work was considered some aspects whose purpose is to obtain benefits through the implementation of a production company, creating jobs, helping to improve the economic and productive development of the city of Loja and serve as a reference for new enterprises with similar characteristics who want to venture into this activity. The main objective in this work was the determine feasibility for the creation of a company of confectionery and pastry - delights of the grandmother - in the city of Loja. The methodology used was the inductive and deductive, methods which allowed to identify the study population and meet the feasibility that will take the company through the implementation of surveys. The study is based on a literature review, which examines the conceptual references of the subjects related to this work. Initially is the study of market, which was developed in the city of Loja, in where three types of demands were quantified: demand potential of 100% of the lojanas families who regularly eat cakes is a Real demand constituted 92% of lojanas families who currently acquire cakes and the effective demand of 98% who are willing to buy products. Equally determined the levels of unmet demand in consumption of cakes and that amounts to 79 472 in the first year and for the fifth of 94 342. These market research data was the technical study, which allowed to determine the installed capacity, giving as a result will be able to produce 70080 units production constant in the life of the company. The technical study analyzed the size of the facilities and the location of the company: our company will be located in the province of Loja, Loja Canton, in the Yahuarcuna neighborhood, streets orage 24-34 and governorate of Mainas, this place has the necessary physical conditions for the normal functioning of the pastry. The organizational study determined that the company will be legally constituted as a one-man microenterprise, have flowcharts so structural, functional and their respective manuals of functions assigned to each person. The economic study shows an investment of USD 33100, divided into fixed, deferred assets and working capital, the financing of this investment will be supported with capital of 23100,14 and financing from a bank in the city of 30% to $10 000, with a term to 5 years. The financial evaluation allowed to determine five evaluation indicators, which yielded the following results the VAN $42973,18 positive, the IRR of 51,64% higher than the cost of opportunity, the benefit cost RBC 1.24 more than one relationship, the capital recovery period is 2 years, 2 months, 19 days, and finally the sensitivity analysis which supports a 13% increase in costs while that in regard to the decrease in income support a 10.5%. |
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