Plan de negocios para una panadería-pastelería, tipo boutique, ubicada en la Parroquia la ecuatoriana, ciudad Quito, Ecuador
The food and beverage services industry in Quito is made for PYMES, which have evolved and adjusted to the habits of consumers, however some sectors of the city do not have spaces according to the needs. The present titling work developed a business model for a bakery - pastry shop, located in the s...
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| Format: | master thesis |
| Status: | Published version |
| Publication Date: | 2019 |
| Country: | Ecuador |
| Institution: | Universidad de las Américas |
| Repository: | Repositorio Universidad de las Américas |
| Language: | Spanish |
| OAI Identifier: | oai:dspace.udla.edu.ec:33000/11251 |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/11251 |
| Access Level: | Open access |
| Keyword: | PLANEACIÓN EMPRESARIAL INDUSTRIA ALIMENTICIA SECTOR SERVICIOS SERVICIOS GASTRONÓMICOS PANADERÍA PASTELERÍA QUITO-ECUADOR |
| Summary: | The food and beverage services industry in Quito is made for PYMES, which have evolved and adjusted to the habits of consumers, however some sectors of the city do not have spaces according to the needs. The present titling work developed a business model for a bakery - pastry shop, located in the south of the city of Quito. The proposal aims to adjust to current trends that target consumers seeking quality products with adjustable prices to the market, with a wide range and that deliver a different service experience. For this purpose, the information was collected in the “Parroquia la Ecuatoriana”, to know consumption preferences and develop a friendly brand with the needs of the population. Afterwards, the positioning strategies of the business idea were determined, through the standardization of the processes, which determined the key success factors in the start-up of the project. Finally, the financial analysis was carried out, which allowed to determine a positive IRR of 10 percent, with an NPV of 30577.28. |
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