Plan de negocios para el análisis de factibilidad para la producción mango Tommy en el Valle del Chota

The bussines plan is detailed below analyzes the feasibility of Tommy Atkins mango production in the Valle del Chota. The idea of this project is to analyze because it is located in Chota, being a town in the Ecuadorian sierra, it has the climatic characteristics for the production of tropical fruit...

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Bibliographic Details
Author: Velasco Yépez, Kathy Gabriela
Format: master thesis
Status:Published version
Publication Date:2016
Country:Ecuador
Institution:Universidad de las Américas
Repository:Repositorio Universidad de las Américas
Language:Spanish
OAI Identifier:oai:dspace.udla.edu.ec:33000/5785
Online Access:http://dspace.udla.edu.ec/handle/33000/5785
Access Level:Open access
Keyword:PLANEACIÓN EMPRESARIAL
EMPRESAS, INDUSTRIAS Y SERVICIOS
SECTOR SERVICIOS
INDUSTRIA ALIMENTICIA
FRUTAS
MANGO
VALLE DEL CHOTA-ECUADOR
Description
Summary:The bussines plan is detailed below analyzes the feasibility of Tommy Atkins mango production in the Valle del Chota. The idea of this project is to analyze because it is located in Chota, being a town in the Ecuadorian sierra, it has the climatic characteristics for the production of tropical fruits such as those gown in the Ecuadorian coast. The project feasibility assessment starts with knowledge of the Chota where the handle, the characteristics of the sector and limits cultivated environment. Subsequently, an analysis regarding the fruit industry in Ecuador, the target market to which the project is addressed the SWOD analysis and the same competitive advantage and production volume is performed. Finally, the financial viability of the business is to establish , by analyzing , analyzes three different scenaries: pessimistic, average and optimistic to determine the profitability of flows generated during the period under review with which compliance is observed the objectives set in the first instance, which is proven to be an attractive project.