Plan de negocios para el análisis de factibilidad para la producción mango Tommy en el Valle del Chota

The bussines plan is detailed below analyzes the feasibility of Tommy Atkins mango production in the Valle del Chota. The idea of this project is to analyze because it is located in Chota, being a town in the Ecuadorian sierra, it has the climatic characteristics for the production of tropical fruit...

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Detalles Bibliográficos
Autor: Velasco Yépez, Kathy Gabriela
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2016
País:Ecuador
Institución:Universidad de las Américas
Repositorio:Repositorio Universidad de las Américas
Idioma:español
OAI Identifier:oai:dspace.udla.edu.ec:33000/5785
Acceso en línea:http://dspace.udla.edu.ec/handle/33000/5785
Access Level:acceso abierto
Palabra clave:PLANEACIÓN EMPRESARIAL
EMPRESAS, INDUSTRIAS Y SERVICIOS
SECTOR SERVICIOS
INDUSTRIA ALIMENTICIA
FRUTAS
MANGO
VALLE DEL CHOTA-ECUADOR
Descripción
Sumario:The bussines plan is detailed below analyzes the feasibility of Tommy Atkins mango production in the Valle del Chota. The idea of this project is to analyze because it is located in Chota, being a town in the Ecuadorian sierra, it has the climatic characteristics for the production of tropical fruits such as those gown in the Ecuadorian coast. The project feasibility assessment starts with knowledge of the Chota where the handle, the characteristics of the sector and limits cultivated environment. Subsequently, an analysis regarding the fruit industry in Ecuador, the target market to which the project is addressed the SWOD analysis and the same competitive advantage and production volume is performed. Finally, the financial viability of the business is to establish , by analyzing , analyzes three different scenaries: pessimistic, average and optimistic to determine the profitability of flows generated during the period under review with which compliance is observed the objectives set in the first instance, which is proven to be an attractive project.