SKAM: fenômeno transmídia norueguês

In the expansive process of communication media and technologies, media convergence has diversified the productive and creative chain of audiovisual narratives, changing the media landscape, previously fixed as a straight line between production, at one extreme, and consumption, at the other extreme...

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Detalles Bibliográficos
Autor: Cunha, Luiz Eduardo Maués
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Universidade Federal de São Carlos (UFSCAR)
Repositorio:Repositório Institucional da UFSCAR
Idioma:portugués
OAI Identifier:oai:repositorio.ufscar.br:20.500.14289/15109
Acceso en línea:https://repositorio.ufscar.br/handle/20.500.14289/15109
Access Level:acceso abierto
Palabra clave:Transmídia
SKAM
Engajamento
TV pública
Websérie
Transmedia
Public TV
Webserie
Engagement
LINGUISTICA, LETRAS E ARTES::ARTES::CINEMA
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RADIO E TELEVISAO
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::TEORIA DA COMUNICACAO
Descripción
Sumario:In the expansive process of communication media and technologies, media convergence has diversified the productive and creative chain of audiovisual narratives, changing the media landscape, previously fixed as a straight line between production, at one extreme, and consumption, at the other extreme, to a new fluid in which the producer and the consumer can – and constantly do – change places. In this ressearch, the action of the audience in the SKAM transmedia storytelling will be discussed, produced by the Norwegian public television service, but widely disseminated by viewers inside and outside their country. In this way, it will be about the function of Norwegian public TV, the transmediation of the narrative, the collective engagement and the internationalization of the franchise, in order to feel the role of the audience in a transmedia diagram of production. This public is at the same time a citizen - and therefore served by the Norwegian public service, and a publicizing and internationalizing agent of the franchise - insofar as it was fundamental for SKAM to depend on the physical limits of the Norwegian territory.