ISTO FAZ UM BEM!: AS ESCOLAS DE SAMBA, A COCA-COLA E A “INVASÃO DA CLASSE MÉDIA” NO CARNAVAL CARIOCA DOS ANOS 50

A research on the contest sponsored by Coca-Cola among Rio’s samba schools in the 1950s, highlighting the interests and negotiations involved in a process that promoted a dialogue between the main groups of popular culture of the time and the most representative of the global “cultural industries”,...

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Detalles Bibliográficos
Autores: Kiffer, Danielle, Ferreira, Felipe
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:Brasil
Institución:Universidade do Estado do Rio de Janeiro (UERJ)
Repositorio:Textos escolhidos de cultura e arte populares (Online)
Idioma:portugués
OAI Identifier:oai:ojs.www.e-publicacoes.uerj.br:article/16470
Acceso en línea:https://www.e-publicacoes.uerj.br/tecap/article/view/16470
Access Level:acceso abierto
Palabra clave:ESCOLAS DE SAMBA
COCA COLA
CARNAVAL
SAMBA SCHOOLS
CARNIVAL
Descripción
Sumario:A research on the contest sponsored by Coca-Cola among Rio’s samba schools in the 1950s, highlighting the interests and negotiations involved in a process that promoted a dialogue between the main groups of popular culture of the time and the most representative of the global “cultural industries”, highlighting the role played by Fernando Pamplona and the Samba School Acadêmicos do Salgueiro in this context.