Publicidade e identidade cultural: nacionalidade e hibridismo na comunicação publicitária da Coca-Cola
Considering two Coca Cola's advertisement campaigns carried out one in the 1940s and the other in the 2000s, this paper intends to discuss the role of advertisement practice in building the project of a Nation in the 60 year period that separates the two examples.
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/90483 |
| Acceso en línea: | https://periodicos.ufsm.br/animus/article/view/90483 |
| Access Level: | acceso abierto |
| Palabra clave: | Global publicity Coca-Cola Cultural identity Hybridization Consume Publicidad global Identidad cultural Hibridización Consumo Publicidade global Identidade cultural Hibridização |
| Sumario: | Considering two Coca Cola's advertisement campaigns carried out one in the 1940s and the other in the 2000s, this paper intends to discuss the role of advertisement practice in building the project of a Nation in the 60 year period that separates the two examples. |
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