Ecological Consumer Profile in Companies in Pachuca, Hidalgo

The growing concern for the environment in Mexico has had a notable increase, resulting in a great opportunity for companies that opt for this alternative; however, despite this general interest, there has been less success in certain areas of the population such as Pachuca, Hidalgo. OBJECTIVE: To a...

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Detalles Bibliográficos
Autores: Cerón Islas, Arlén, Alarcón Ruvalcaba, María José
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:México
Institución:UNIVERSIDAD AUTÓNOMA DE TABASCO
Repositorio:Hitos de Ciencias Económico Administrativas
OAI Identifier:oai:revistahitos.ujat.mx:article/5717
Acceso en línea:https://revistahitos.ujat.mx/hitos/article/view/5717
Access Level:acceso abierto
Palabra clave:Comportamiento del consumidor
Consumidor verde
Eco lifestyle
Marketing ecológico
Producto ecológico.
Consumer behavior
Green consumer
Ecological marketing
Ecological product.
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spelling Ecological Consumer Profile in Companies in Pachuca, HidalgoPerfil del Consumidor Ecológico en las Empresas de Pachuca, HidalgoCerón Islas, ArlénAlarcón Ruvalcaba, María JoséComportamiento del consumidorConsumidor verdeEco lifestyleMarketing ecológicoProducto ecológico.Consumer behaviorGreen consumerEco lifestyleEcological marketingEcological product.The growing concern for the environment in Mexico has had a notable increase, resulting in a great opportunity for companies that opt for this alternative; however, despite this general interest, there has been less success in certain areas of the population such as Pachuca, Hidalgo. OBJECTIVE: To analyze the factors that influence the purchase decision of ecological products in consumers. MATERIAL AND METHOD: A quantitative research was carried out, with a sample of 164 participants in a 14-item survey. RESULTS: There are very few sales points and a scarcity of this type of product, the purchase is influenced by reference groups and the traits to be considered are biodegradable packaging, certified labels, price, and trust in quality; the most consumed products are those of hygiene and beauty. CONCLUSIONS: There is a great paradox consisting of the low level of consumption of ecological products and the care of the environment; giving rise to three consumer profiles - the imitator, the Eco Lifestyle, and the involved.La creciente preocupación por el medio ambiente en México ha tenido un notorio incremento, resultando una gran oportunidad para las empresas que optan por esta alternativa; sin embargo, a pesar de este interés general se ha notado un menor éxito en ciertas zonas de la población como lo es Pachuca, Hidalgo. OBJETIVO: Analizar los factores que influyen en la decisión de compra de productos ecológicos en los consumidores. MATERIAL Y MÉTODO: Se realizó una investigación cuantitativa, con una muestra de 164 participantes en encuesta de 14 ítems. RESULTADOS: Existen muy pocos puntos de venta y escasez de este tipo de productos, la compra se ve influencia por grupos de referencia y los rasgos a considerar son empaque biodegradable, etiquetas certificadas, precio y confianza en calidad y; los productos de mayor consumo son los de higiene y belleza. CONCLUSIONES: Subsiste una gran paradoja consistente en el bajo nivel de consumo de los productos ecológicos y el cuidado del medio ambiente; dando origen a tres perfiles de consumidor – el imitador, el Eco Lifestyle y el involucrado.Universidad Juárez Autónoma de Tabasco2023-05-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistahitos.ujat.mx/hitos/article/view/571710.19136/hitos.a29n84.5717HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS; Vol. 29 No. 84 (2023); 185-203Hitos de Ciencias Económico Administrativas; Vol. 29 Núm. 84 (2023); 185-2032448-4733reponame:Hitos de Ciencias Económico Administrativasinstname:UNIVERSIDAD AUTÓNOMA DE TABASCOinstacron:UJATeshttps://revistahitos.ujat.mx/hitos/article/view/5717/4235Derechos de autor 2023 Universidad Juárez Autónoma de Tabascohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessoai:revistahitos.ujat.mx:article/57172026-01-29T18:49:01Z
dc.title.none.fl_str_mv Ecological Consumer Profile in Companies in Pachuca, Hidalgo
Perfil del Consumidor Ecológico en las Empresas de Pachuca, Hidalgo
title Ecological Consumer Profile in Companies in Pachuca, Hidalgo
spellingShingle Ecological Consumer Profile in Companies in Pachuca, Hidalgo
Cerón Islas, Arlén
Comportamiento del consumidor
Consumidor verde
Eco lifestyle
Marketing ecológico
Producto ecológico.
Consumer behavior
Green consumer
Eco lifestyle
Ecological marketing
Ecological product.
title_short Ecological Consumer Profile in Companies in Pachuca, Hidalgo
title_full Ecological Consumer Profile in Companies in Pachuca, Hidalgo
title_fullStr Ecological Consumer Profile in Companies in Pachuca, Hidalgo
title_full_unstemmed Ecological Consumer Profile in Companies in Pachuca, Hidalgo
title_sort Ecological Consumer Profile in Companies in Pachuca, Hidalgo
dc.creator.none.fl_str_mv Cerón Islas, Arlén
Alarcón Ruvalcaba, María José
author Cerón Islas, Arlén
author_facet Cerón Islas, Arlén
Alarcón Ruvalcaba, María José
author_role author
author2 Alarcón Ruvalcaba, María José
author2_role author
dc.subject.none.fl_str_mv Comportamiento del consumidor
Consumidor verde
Eco lifestyle
Marketing ecológico
Producto ecológico.
Consumer behavior
Green consumer
Eco lifestyle
Ecological marketing
Ecological product.
topic Comportamiento del consumidor
Consumidor verde
Eco lifestyle
Marketing ecológico
Producto ecológico.
Consumer behavior
Green consumer
Eco lifestyle
Ecological marketing
Ecological product.
description The growing concern for the environment in Mexico has had a notable increase, resulting in a great opportunity for companies that opt for this alternative; however, despite this general interest, there has been less success in certain areas of the population such as Pachuca, Hidalgo. OBJECTIVE: To analyze the factors that influence the purchase decision of ecological products in consumers. MATERIAL AND METHOD: A quantitative research was carried out, with a sample of 164 participants in a 14-item survey. RESULTS: There are very few sales points and a scarcity of this type of product, the purchase is influenced by reference groups and the traits to be considered are biodegradable packaging, certified labels, price, and trust in quality; the most consumed products are those of hygiene and beauty. CONCLUSIONS: There is a great paradox consisting of the low level of consumption of ecological products and the care of the environment; giving rise to three consumer profiles - the imitator, the Eco Lifestyle, and the involved.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-03
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistahitos.ujat.mx/hitos/article/view/5717
10.19136/hitos.a29n84.5717
url https://revistahitos.ujat.mx/hitos/article/view/5717
identifier_str_mv 10.19136/hitos.a29n84.5717
dc.language.none.fl_str_mv es
language_invalid_str_mv es
dc.relation.none.fl_str_mv https://revistahitos.ujat.mx/hitos/article/view/5717/4235
dc.rights.none.fl_str_mv Derechos de autor 2023 Universidad Juárez Autónoma de Tabasco
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2023 Universidad Juárez Autónoma de Tabasco
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Juárez Autónoma de Tabasco
publisher.none.fl_str_mv Universidad Juárez Autónoma de Tabasco
dc.source.none.fl_str_mv HITOS DE CIENCIAS ECONÓMICO ADMINISTRATIVAS; Vol. 29 No. 84 (2023); 185-203
Hitos de Ciencias Económico Administrativas; Vol. 29 Núm. 84 (2023); 185-203
2448-4733
reponame:Hitos de Ciencias Económico Administrativas
instname:UNIVERSIDAD AUTÓNOMA DE TABASCO
instacron:UJAT
instname_str UNIVERSIDAD AUTÓNOMA DE TABASCO
instacron_str UJAT
institution UJAT
reponame_str Hitos de Ciencias Económico Administrativas
collection Hitos de Ciencias Económico Administrativas
repository.name.fl_str_mv
repository.mail.fl_str_mv
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