Ecological Consumer Profile in Companies in Pachuca, Hidalgo
The growing concern for the environment in Mexico has had a notable increase, resulting in a great opportunity for companies that opt for this alternative; however, despite this general interest, there has been less success in certain areas of the population such as Pachuca, Hidalgo. OBJECTIVE: To a...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | México |
| Institución: | UNIVERSIDAD AUTÓNOMA DE TABASCO |
| Repositorio: | Hitos de Ciencias Económico Administrativas |
| OAI Identifier: | oai:revistahitos.ujat.mx:article/5717 |
| Acceso en línea: | https://revistahitos.ujat.mx/hitos/article/view/5717 |
| Access Level: | acceso abierto |
| Palabra clave: | Comportamiento del consumidor Consumidor verde Eco lifestyle Marketing ecológico Producto ecológico. Consumer behavior Green consumer Ecological marketing Ecological product. |
| Sumario: | The growing concern for the environment in Mexico has had a notable increase, resulting in a great opportunity for companies that opt for this alternative; however, despite this general interest, there has been less success in certain areas of the population such as Pachuca, Hidalgo. OBJECTIVE: To analyze the factors that influence the purchase decision of ecological products in consumers. MATERIAL AND METHOD: A quantitative research was carried out, with a sample of 164 participants in a 14-item survey. RESULTS: There are very few sales points and a scarcity of this type of product, the purchase is influenced by reference groups and the traits to be considered are biodegradable packaging, certified labels, price, and trust in quality; the most consumed products are those of hygiene and beauty. CONCLUSIONS: There is a great paradox consisting of the low level of consumption of ecological products and the care of the environment; giving rise to three consumer profiles - the imitator, the Eco Lifestyle, and the involved. |
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