Tecnología digital y unidimensionalidad

This article describes the relation linking Herbert Marcuse's Unidimensional Man and digital technology. Digitizing reality deals with the possibility of manipulating the snapshots, our perception, even the experience of our very body by the action of the transnational corporations. Through dig...

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Detalhes bibliográficos
Autor: Fernández Vicente, Antonio
Tipo de documento: artigo
Data de publicação:2008
País:España
Recursos:Universitat Autònoma de Barcelona
Repositório:Dipòsit Digital de Documents de la UAB
Idioma:espanhol
OAI Identifier:oai:ddd.uab.cat:71155
Acesso em linha:https://ddd.uab.cat/record/71155
Access Level:Acceso aberto
Palavra-chave:Digital technology
Digital image
Real time
Media critic theory
Tecnología digital
Imagen digital
Tiempo real
Teoría crítica de los media
Tecnologia digital
Imatge digital
Temps real
Teoria crítica dels media
Descrição
Resumo:This article describes the relation linking Herbert Marcuse's Unidimensional Man and digital technology. Digitizing reality deals with the possibility of manipulating the snapshots, our perception, even the experience of our very body by the action of the transnational corporations. Through digital image, the graphic interface and the industrialization of consciences, virtual environments and their colonization by capitalism enterprises normalize tacitly the acritic acceptation of the current mode of production. Concepts such as grammaticalization, dromology and hyper-reality provide a sober and compelling view of digital technology making subjects so homogeneous as the late capitalism requires.