Entre lo local y lo global: símbolos de la tradición cultural en los procesos de creación de objetos para el turismo
[EN] The following communication addresses the doctoral research on the processes of creation of artisan cultural products that are based on the traditional cultural identity of the Archipelago of Chiloé and are conceived for the tourism industry. The Chiloé Archipelago (Chile) is a place that has t...
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/107193 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/107193 |
| Access Level: | acceso abierto |
| Palabra clave: | Identidad cultural Símbolos Turismo Tradición Modernidad Cultural identity Symbols Tourism Tradition Modernity |
| Sumario: | [EN] The following communication addresses the doctoral research on the processes of creation of artisan cultural products that are based on the traditional cultural identity of the Archipelago of Chiloé and are conceived for the tourism industry. The Chiloé Archipelago (Chile) is a place that has the peculiarity of maintaining a marked traditional character in its culture, and which is currently facing the conflict with globalization, in which tourism has played a very important role. Therefore, we will develop in a first part the concepts that structure the analysis: cultural identity, tradition, tourism and postmodernity, focusing on providing the background about the cultural reality of our field of study. After exposing these antecedents, the methodological framework that has guided the investigation will be explained on the basis of an ethnographic model that, from the observation, the photographic registry and interviews, will allow the analysis of the artisan objects and their mediating character of cultural meanings the context of tourism. In the first instance, we will focus on the market diagnosis of the artisanal design products offered in Chiloé, analyzing them both from a semiotic perspective and from structuralism. From this we can highlight the clash or conflict that occurs in the context of tourism and its impact on the creation processes, generating ambiguous, hybrid products that are built from the logic of the market trying to claim a traditional cultural identity, sometimes in a way inadequate. Finally we will refer to a product case of design of "appropriate modernity", a concept developed by Sergio Mansilla, an important researcher on Chiloé, and that by way of conclusion will allow to understand the role of the design in the encounter and dialogue between the local and the |
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