Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data fo...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universidad Complutense de Madrid (UCM) |
| Repositorio: | Docta Complutense |
| Idioma: | inglés |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/18867 |
| Acceso en línea: | https://hdl.handle.net/20.500.14352/18867 |
| Access Level: | acceso abierto |
| Palabra clave: | Corporate reputation Sustainable entrepreneurship Ethical behavior Good governance PLS-SEM. Administración de empresas Ética 5311 Organización y Dirección de Empresas 71 Ética |
| Sumario: | This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking. |
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