Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data fo...

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Bibliographic Details
Authors: Ramos González, María del Mar, Rubio Andrés, María De Las Mercedes, Sastre Castillo, Miguel Ángel
Format: article
Publication Date:2017
Country:España
Institution:Universidad Complutense de Madrid (UCM)
Repository:Docta Complutense
Language:English
OAI Identifier:oai:docta.ucm.es:20.500.14352/18867
Online Access:https://hdl.handle.net/20.500.14352/18867
Access Level:Open access
Keyword:Corporate reputation
Sustainable entrepreneurship
Ethical behavior
Good governance
PLS-SEM.
Administración de empresas
Ética
5311 Organización y Dirección de Empresas
71 Ética
Description
Summary:This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.

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