The Role of Virtual and Augmented Reality in Industrial Design: A Case Study of Usability Assessment

The integration of virtual and augmented reality is transforming processes in the field of product design. This study evaluates the usability of immersive digital tools applied to industrial design through a combined market research and empirical case study, using the software ‘Gravity Sketch’ and t...

Full description

Bibliographic Details
Authors: Martín-Mariscal, Amanda, Torres-Leal, Carmen, Aguilar-Planet, Teresa, Peralta, Estela
Format: article
Status:Published version
Publication Date:2025
Country:España
Institution:Universidad de Sevilla (US)
Repository:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/176895
Online Access:https://hdl.handle.net/11441/176895
https://doi.org/10.3390/app15158725
Access Level:Open access
Keyword:Virtual reality
Augmented reality
Mixed reality
Immersive design
Immersive technology
Immersive applications
Usability
Product design
Industrial design
Design process
Description
Summary:The integration of virtual and augmented reality is transforming processes in the field of product design. This study evaluates the usability of immersive digital tools applied to industrial design through a combined market research and empirical case study, using the software ‘Gravity Sketch’ and the immersive headset ‘Meta Quest 3’. An embedded single case study was conducted based on the international standard ISO 9241-11, considering the dimensions of effectiveness, efficiency, and satisfaction, analysed through nine indicators: tasks completed, time to complete tasks, dimensional accuracy, interoperability, interactivity, fatigue, human error, learning curve, and perceived creativity. The results show a progressive improvement in user–system interaction across the seven Design Units, as users become more familiar with immersive technologies. Effectiveness improves as users gain experience, though it remains sensitive to design complexity. Efficiency shows favourable values even in early stages, reflecting operational fluency despite learning demands. Satisfaction records the greatest improvement, driven by smoother interaction and greater creative freedom. These findings highlight the potential of immersive tools to support design processes while also underlining the need for future research on sustained usability, interface ergonomics, and collaborative workflows in extended reality environments.