The influence of new marketing approaches on the export performance of Spanish firms
This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering the trends related to relationship marketing and new technologies. The res...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/663155 |
| Acceso en línea: | http://hdl.handle.net/10803/663155 http://dx.doi.org/10.6035/14102.2018.568406 |
| Access Level: | acceso abierto |
| Palabra clave: | Marketing Internacionalización Exportación Comercio Internacional Internationalization Exports Negocis, administració i dret 339 |
| Sumario: | This thesis pretends to determine the variables that have an influence on the export performance of Spanish companies in the fashion sector. To do so, a special attention has been paid to new marketing approaches, considering the trends related to relationship marketing and new technologies. The result is the EMSP model of internationalization. |
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