Satisfacción de la demanda turística en Castilla-La Mancha
At present, its very important to analyse factors involved in the process of evaluating a target held by tourists on their travels and the factors that determine their level of satisfaction with both destination and with service used by the tourist. In this context, this study means to assess the de...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2010 |
| País: | España |
| Institución: | Universidad de Castilla-La Mancha |
| Repositorio: | RUIdeRA. Repositorio Institucional de la UCLM |
| OAI Identifier: | oai:ruidera.uclm.es:10578/43809 |
| Acceso en línea: | https://hdl.handle.net/10578/43809 |
| Access Level: | acceso abierto |
| Palabra clave: | Castilla-La Mancha Oferta y servicios turísticos Offer and tourist services Satisfacción turista tourist satisfaction |
| Sumario: | At present, its very important to analyse factors involved in the process of evaluating a target held by tourists on their travels and the factors that determine their level of satisfaction with both destination and with service used by the tourist. In this context, this study means to assess the degree of satisfaction of tourists and hikers to various components like services that the tourist demands. Technique for obtaining information used in the analysis of satisfaction with components of the tourist destination and basic services, has been the development of a personal survey aimed at tourists who traveled to Castilla-La Mancha, in the five provinces during two different seasons: Easter and weekends. In order to analyze the degree of satisfaction of tourists were mainly used descriptive univariate and bivariate techniques. The results confirmed the level of satisfaction raised. The study meant to evaluate the degree of satisfaction of tourists who travel to Castilla-La Mancha in terms of travel time, type of accommodation used and the specific tourist motivations. The study makes recommendations in the business and institutional and possible lines for future research. |
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