Quality certifications, an analysis of the limitations for its acceptance and subsequent adoption in the tourist MSMEs of the State of Mexico: Certificaciones de calidad, un análisis de las limitantes para su aceptación y posterior adopción en las MiPymes turísticas del Estado de México.
The emergence of new tourist profiles has led to a series of changes that force us to rethink the tourist offer of tourist destinations. Above all, of those that have arisen spontaneously and whose investment is mainly of a family nature characterized by MSMEs which implies the reformulation of stra...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Ecuador |
| Institución: | Revista Kalpana (UDET) |
| Repositorio: | Revista Kalpana |
| Idioma: | español |
| OAI Identifier: | oai:publicaciones.udet.edu.ec:article/21 |
| Acceso en línea: | https://publicaciones.udet.edu.ec/index.php/kalpana/article/view/21 |
| Access Level: | acceso abierto |
| Palabra clave: | oferta turística turístas Mipymes calidad de la oferta desarrollo sustentable tourist offer tourists MSMEs quality of the offer sustainable development |
| Sumario: | The emergence of new tourist profiles has led to a series of changes that force us to rethink the tourist offer of tourist destinations. Above all, of those that have arisen spontaneously and whose investment is mainly of a family nature characterized by MSMEs which implies the reformulation of strategies that favor the professionalization of the existing offer as a way to remain competitive in the market and at the same time to promote the sustainable development of destinations. This is a descriptive study of qualitative nature, where through a series of field visits, interviews with key actors, and the application of one hundred questionnaires to entrepreneurs from five magical towns in the State of Mexico, the current lag facing the tourist offer mainly propitiated by; the lack of interest of businessmen, the absence of public policies that promote certification actions and the lack of recognition of the market in relation to quality seals, laying the foundations for future studies related, not only with tourism offer but also with competitiveness and sustainable development of tourist destinations. |
|---|