Morphing management methods to build rapid resiliency during crisis

The tourism industry was drastically impacted during the COVID-19 pandemic which caused managers to face uncertainty and unprecedented challenges. An interpretative case study of an international airline was conducted which revealed rich insights and descriptive stories captured through interviews....

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Detalles Bibliográficos
Autores: Oliver, Krista Lee|||0000-0001-7065-3478, Simon, Alexandra|||0000-0003-0803-8997, Corral-Marfil, José-Antonio|||0000-0003-0782-3109
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:318097
Acceso en línea:https://ddd.uab.cat/record/318097
https://dx.doi.org/urn:doi:10.1002/cjas.1779
Access Level:acceso abierto
Palabra clave:Crisis management
Managing uncertainty
Organization resiliency
Rapid resiliency
Tourism resiliency
Descripción
Sumario:The tourism industry was drastically impacted during the COVID-19 pandemic which caused managers to face uncertainty and unprecedented challenges. An interpretative case study of an international airline was conducted which revealed rich insights and descriptive stories captured through interviews. A cross-interview analysis and iterative coding, inductively led to concept development. A new concept of Rapid Resiliency is distinguished from Organizational Resiliency based on the element of compressed time. Organizational Resiliency is a capacity built overtime whereas Rapid Resiliency describes the building of resiliency quickly while living through a crisis experience. The model shows that pandemic driven environmental changes including decreasing passenger demand, travel restrictions and stringent health measures placed extraordinary pressure on the airline. Four propositions are presented describing management approaches that culminate to help organizations build resiliency swiftly during crisis.