Morphing management methods to build rapid resiliency during crisis

The tourism industry was drastically impacted during the COVID-19 pandemic which caused managers to face uncertainty and unprecedented challenges. An interpretative case study of an international airline was conducted which revealed rich insights and descriptive stories captured through interviews....

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Bibliographic Details
Authors: Oliver, Krista L., Simon, Alexandra, Corral Marfil, José A.
Format: article
Publication Date:2025
Country:España
Institution:UVic-UCC
Repository:RiUVic. Repositori institucional de la UVic-UCC
OAI Identifier:oai:dspace.uvic.cat:10854/180434
Online Access:http://hdl.handle.net/10854/180434
https://doi.org/10.1002/cjas.1779
Access Level:Open access
Keyword:Gestió de la crisi
Resiliència organitzativa
Turisme
65
Description
Summary:The tourism industry was drastically impacted during the COVID-19 pandemic which caused managers to face uncertainty and unprecedented challenges. An interpretative case study of an international airline was conducted which revealed rich insights and descriptive stories captured through interviews. A cross-interview analysis and iterative coding, inductively led to concept development. A new concept of Rapid Resiliency is distinguished from Organizational Resiliency based on the element of compressed time. Organizational Resiliency is a capacity built over time whereas Rapid Resiliency describes the building of resiliency quickly while living through a crisis experience. The model shows that pandemic driven environmental changes including decreasing passenger demand, travel restrictions and stringent health measures placed extraordinary pressure on the airline. Four propositions are presented describing management approaches that culminate to help organizations build resiliency swiftly during crisis.