Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance

Innovations in digital technology have provided consumers with a variety of screens and portals through which they can access motion picture entertainment. This study sought to understand what factors motivate consumers to experience a film in the theater versus waiting to see the film at home, usin...

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Autor: Tefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9
Tipo de recurso: artículo
Fecha de publicación:2017
País:España
Institución:Universidad de Navarra
Repositorio:Dadun. Depósito Académico Digital de la Universidad de Navarra
Idioma:español
OAI Identifier:oai:dadun.unav.edu:10171/54608
Acceso en línea:https://hdl.handle.net/10171/54608
Access Level:acceso abierto
Palabra clave:Movie theaters
home viewing technology
audiences
uses and gratifications
planned behavior
theatrical distribution
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spelling Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical AttendanceTefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9Movie theatershome viewing technologyaudiencesuses and gratificationsplanned behaviortheatrical distributionInnovations in digital technology have provided consumers with a variety of screens and portals through which they can access motion picture entertainment. This study sought to understand what factors motivate consumers to experience a film in the theater versus waiting to see the film at home, using home-viewing technology. Using the uses and gratifications framework coupled with the theories of reasoned action and planned behavior, this study employed a survey (N = 331) designed to measure gratification expectations and viewing intentions for five films that had not yet been released in theaters. The study found that while behavioral control and satisfaction with a consumer’s theatrical and home viewing environment may play roles in determining the consumer’s decision to see a movie in the theater, it is affective gratification expectations that exert the biggest influence on theatrical attendance across different types of films. In addition, subjective norms did not influence viewing intentions for any films employed in the study. The findings of this study suggest that audiences are increasingly selective about the types of films they choose to view in the theater, favoring exciting, visually enticing films.Servicio de Publicaciones de la Universidad de NavarraDadun. Depósito Académico Digital Universidad de Navarra20182018-10-1720172017-01-0120172017-01-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10171/54608reponame:Dadun. Depósito Académico Digital de la Universidad de Navarrainstname:Universidad de NavarraEspañolspaopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:dadun.unav.edu:10171/546082026-06-21T12:47:57Z
dc.title.none.fl_str_mv Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
title Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
spellingShingle Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
Tefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9
Movie theaters
home viewing technology
audiences
uses and gratifications
planned behavior
theatrical distribution
title_short Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
title_full Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
title_fullStr Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
title_full_unstemmed Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
title_sort Moviegoing in the Netflix Age: Gratifications, Planned Behavior, and Theatrical Attendance
dc.creator.none.fl_str_mv Tefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9
author Tefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9
author_facet Tefertiller, A. (Alec)|||/items/1fb42000-0e01-46aa-ad21-86d3c8a166e9
author_role author
dc.contributor.none.fl_str_mv Dadun. Depósito Académico Digital Universidad de Navarra
dc.subject.none.fl_str_mv Movie theaters
home viewing technology
audiences
uses and gratifications
planned behavior
theatrical distribution
topic Movie theaters
home viewing technology
audiences
uses and gratifications
planned behavior
theatrical distribution
description Innovations in digital technology have provided consumers with a variety of screens and portals through which they can access motion picture entertainment. This study sought to understand what factors motivate consumers to experience a film in the theater versus waiting to see the film at home, using home-viewing technology. Using the uses and gratifications framework coupled with the theories of reasoned action and planned behavior, this study employed a survey (N = 331) designed to measure gratification expectations and viewing intentions for five films that had not yet been released in theaters. The study found that while behavioral control and satisfaction with a consumer’s theatrical and home viewing environment may play roles in determining the consumer’s decision to see a movie in the theater, it is affective gratification expectations that exert the biggest influence on theatrical attendance across different types of films. In addition, subjective norms did not influence viewing intentions for any films employed in the study. The findings of this study suggest that audiences are increasingly selective about the types of films they choose to view in the theater, favoring exciting, visually enticing films.
publishDate 2017
dc.date.none.fl_str_mv 2017
2017-01-01
2017
2017-01-01
2018
2018-10-17
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10171/54608
url https://hdl.handle.net/10171/54608
dc.language.none.fl_str_mv Español
spa
language_invalid_str_mv Español
language spa
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
publisher.none.fl_str_mv Servicio de Publicaciones de la Universidad de Navarra
dc.source.none.fl_str_mv reponame:Dadun. Depósito Académico Digital de la Universidad de Navarra
instname:Universidad de Navarra
instname_str Universidad de Navarra
reponame_str Dadun. Depósito Académico Digital de la Universidad de Navarra
collection Dadun. Depósito Académico Digital de la Universidad de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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