Uses and Gratifications of the Reality Show 'La Casa de los Famosos Mexico' in the Millennial Audience
'La Casa de los Famosos México' reached great audience records by being trending on social networks during its transmission. This research seeks to identify the uses and gratifications of the mentioned reality in the millennial audience. The method is qualitative. The design is phenomenolo...
| Autores: | , , |
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglés |
| OAI Identifier: | oai:dnet:uabarcelona_::8b71e885b1ef0c6eed03b0fd295c8019 |
| Acceso en línea: | https://ddd.uab.cat/record/327342 https://dx.doi.org/urn:doi:10.2991/978-94-6463-596-6_20 |
| Access Level: | acceso abierto |
| Palabra clave: | Uses and gratifications Needs Motivations Reality show Millennial audience |
| Sumario: | 'La Casa de los Famosos México' reached great audience records by being trending on social networks during its transmission. This research seeks to identify the uses and gratifications of the mentioned reality in the millennial audience. The method is qualitative. The design is phenomenological. Data were collected through semi-structured interviews with 13 people who watched the reality show and interacted with its content on social networks. It was found that the preferred media for reality TV consumption are television, streaming and social networks. The preferred genres are coexistence and competition. The main gratification expectations are entertainment and identification with a character or team. The gratifications found are enjoyment and empathy linked to the participant Wendy Guevara and the 'team infierno'. We conclude the prevalence of entertainment as a motivation for the consumption of reality shows and the preference for participants who stand out for their personality. |
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