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Understanding how the brain perceives audiovisuals seems crucial in the current screen era (Marciano et al., 2021). This type of research provides quantitative and reliable tools for designing media content based on neural responses rather than subjective reports. Identifying patterns that link brai...

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Detalles Bibliográficos
Autores: Andreu Sánchez, Celia|||0000-0001-9845-8957, Martín-Pascual, Miguel Ángel|||0000-0002-5610-5691, Delgado-García, José María|||0000-0001-7369-4195
Tipo de recurso: artículo
Fecha de publicación:2025
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:322464
Acceso en línea:https://ddd.uab.cat/record/322464
https://dx.doi.org/urn:doi:10.3389/fnins.2025.1719407
Access Level:acceso abierto
Palabra clave:Neurocinematics
Visual perception
Cognitive neuroscience
Media
Audiovisuals
Neurophysiology
Descripción
Sumario:Understanding how the brain perceives audiovisuals seems crucial in the current screen era (Marciano et al., 2021). This type of research provides quantitative and reliable tools for designing media content based on neural responses rather than subjective reports. Identifying patterns that link brain activity with audiovisual characteristics, whether format or content-related, can offer profound insights into brain function in response to different stimuli.