Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset]
| Authors: | , , |
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| Format: | conjunto de datos |
| Publication Date: | 2024 |
| Country: | España |
| Institution: | Universitat Jaume I (UJI) |
| Repository: | Repositori Universitat Jaume I |
| Language: | Spanish |
| OAI Identifier: | oai:repositori.uji.es:10234/772431 |
| Online Access: | http://hdl.handle.net/10234/772431 |
| Access Level: | Open access |
| Keyword: | branded content branded entertainment comunicación publicitaria digital content marketing native advertising revisión sistemática taxonomía conceptual |
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Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset]Cuesta-Martínez, CarlosZomeño, DanielMiquel Segarra, Susanabranded contentbranded entertainmentcomunicación publicitaria digitalcontent marketingnative advertisingrevisión sistemáticataxonomía conceptualRepositori UJI20262026-01-1220242024-11-2620242024-11-26datasethttp://purl.org/coar/resource_type/c_ddb1info:eu-repo/semantics/datasetapplication/vnd.openxmlformats-officedocument.spreadsheetml.sheettext/plainhttp://hdl.handle.net/10234/772431reponame:Repositori Universitat Jaume Iinstname:Universitat Jaume I (UJI)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2http://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessoai:repositori.uji.es:10234/7724312026-05-29T11:39:31Z |
| dc.title.none.fl_str_mv |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| title |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| spellingShingle |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] Cuesta-Martínez, Carlos branded content branded entertainment comunicación publicitaria digital content marketing native advertising revisión sistemática taxonomía conceptual |
| title_short |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| title_full |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| title_fullStr |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| title_full_unstemmed |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| title_sort |
Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset] |
| dc.creator.none.fl_str_mv |
Cuesta-Martínez, Carlos Zomeño, Daniel Miquel Segarra, Susana |
| author |
Cuesta-Martínez, Carlos |
| author_facet |
Cuesta-Martínez, Carlos Zomeño, Daniel Miquel Segarra, Susana |
| author_role |
author |
| author2 |
Zomeño, Daniel Miquel Segarra, Susana |
| author2_role |
author author |
| dc.contributor.none.fl_str_mv |
Repositori UJI |
| dc.subject.none.fl_str_mv |
branded content branded entertainment comunicación publicitaria digital content marketing native advertising revisión sistemática taxonomía conceptual |
| topic |
branded content branded entertainment comunicación publicitaria digital content marketing native advertising revisión sistemática taxonomía conceptual |
| publishDate |
2024 |
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2024 2024-11-26 2024 2024-11-26 2026 2026-01-12 |
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dataset http://purl.org/coar/resource_type/c_ddb1 |
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info:eu-repo/semantics/dataset |
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dataset |
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http://hdl.handle.net/10234/772431 |
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http://hdl.handle.net/10234/772431 |
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Español spa |
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Español |
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spa |
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open access http://purl.org/coar/access_right/c_abf2 http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/vnd.openxmlformats-officedocument.spreadsheetml.sheet text/plain |
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reponame:Repositori Universitat Jaume I instname:Universitat Jaume I (UJI) |
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Universitat Jaume I (UJI) |
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Repositori Universitat Jaume I |
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Repositori Universitat Jaume I |
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1869406308308877312 |
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15,812429 |