Revisión sistemática Branded content en Scopus y Web of Science (2014-2024) [dataset]
| Authors: | , , |
|---|---|
| Format: | conjunto de datos |
| Publication Date: | 2024 |
| Country: | España |
| Institution: | Universitat Jaume I (UJI) |
| Repository: | Repositori Universitat Jaume I |
| Language: | Spanish |
| OAI Identifier: | oai:repositori.uji.es:10234/772431 |
| Online Access: | http://hdl.handle.net/10234/772431 |
| Access Level: | Open access |
| Keyword: | branded content branded entertainment comunicación publicitaria digital content marketing native advertising revisión sistemática taxonomía conceptual |
| Description not available. |