New trends in marketing aimed at the Fourth Sector in the fashion industry.

In the current environment, markets are beconming increasingly globalized and more competitive. So, organizations are challenged to differentiate themselves or die. The textile and clothing productos sector represent a very important and well-established industry that also provides a dynamic boots t...

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Detalles Bibliográficos
Autores: Núñez Barriopedro, Estela|||0000-0002-2292-8147, Llombart, Mª Dolores
Tipo de recurso: libro
Fecha de publicación:2021
País:España
Institución:Universidad de Alcalá (UAH)
Repositorio:e_Buah Biblioteca Digital Universidad de Alcalá
Idioma:inglés
OAI Identifier:oai:ebuah.uah.es:10017/55498
Acceso en línea:http://hdl.handle.net/10017/55498
Access Level:acceso abierto
Palabra clave:marketing
fashion industry
fourth sector
sustainability
ECOALF
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spelling New trends in marketing aimed at the Fourth Sector in the fashion industry.Núñez Barriopedro, Estela|||0000-0002-2292-8147Llombart, Mª Doloresmarketingfashion industryfourth sectorsustainabilityECOALFIn the current environment, markets are beconming increasingly globalized and more competitive. So, organizations are challenged to differentiate themselves or die. The textile and clothing productos sector represent a very important and well-established industry that also provides a dynamic boots to the Spanish economy. Especially on the fashion industry, it can be how large companies aim to follow the latest trends, it is known as fast fashion. This work analyses the case of ECOALF, it can observe that this company has implemented a marketing strategy that resolves around sustainable marketing. Briefly developing ECOALF marketing strategies we can observe the following. Regarding product strategies. Their garments are made from recycled materials, such as pastic bottles from the bottom of the ocean, recycled nylon, cotton and wool and recycled used tyres. The production points go along with the collection"s points of the products, which are made in different countries sucha as Spain, Portugal, Taiwan or Japan among others. The aim is to create products that promote sustainability among consumers seeking design and quality. In addition, ECOALF does not incorporate natural fur or leather in its garment collection.Springer20212021-01-01bookhttp://purl.org/coar/resource_type/c_2f33NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/bookapplication/pdfhttp://hdl.handle.net/10017/55498reponame:e_Buah Biblioteca Digital Universidad de Alcaláinstname:Universidad de Alcalá (UAH)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:ebuah.uah.es:10017/554982026-06-18T11:13:07Z
dc.title.none.fl_str_mv New trends in marketing aimed at the Fourth Sector in the fashion industry.
title New trends in marketing aimed at the Fourth Sector in the fashion industry.
spellingShingle New trends in marketing aimed at the Fourth Sector in the fashion industry.
Núñez Barriopedro, Estela|||0000-0002-2292-8147
marketing
fashion industry
fourth sector
sustainability
ECOALF
title_short New trends in marketing aimed at the Fourth Sector in the fashion industry.
title_full New trends in marketing aimed at the Fourth Sector in the fashion industry.
title_fullStr New trends in marketing aimed at the Fourth Sector in the fashion industry.
title_full_unstemmed New trends in marketing aimed at the Fourth Sector in the fashion industry.
title_sort New trends in marketing aimed at the Fourth Sector in the fashion industry.
dc.creator.none.fl_str_mv Núñez Barriopedro, Estela|||0000-0002-2292-8147
Llombart, Mª Dolores
author Núñez Barriopedro, Estela|||0000-0002-2292-8147
author_facet Núñez Barriopedro, Estela|||0000-0002-2292-8147
Llombart, Mª Dolores
author_role author
author2 Llombart, Mª Dolores
author2_role author
dc.subject.none.fl_str_mv marketing
fashion industry
fourth sector
sustainability
ECOALF
topic marketing
fashion industry
fourth sector
sustainability
ECOALF
description In the current environment, markets are beconming increasingly globalized and more competitive. So, organizations are challenged to differentiate themselves or die. The textile and clothing productos sector represent a very important and well-established industry that also provides a dynamic boots to the Spanish economy. Especially on the fashion industry, it can be how large companies aim to follow the latest trends, it is known as fast fashion. This work analyses the case of ECOALF, it can observe that this company has implemented a marketing strategy that resolves around sustainable marketing. Briefly developing ECOALF marketing strategies we can observe the following. Regarding product strategies. Their garments are made from recycled materials, such as pastic bottles from the bottom of the ocean, recycled nylon, cotton and wool and recycled used tyres. The production points go along with the collection"s points of the products, which are made in different countries sucha as Spain, Portugal, Taiwan or Japan among others. The aim is to create products that promote sustainability among consumers seeking design and quality. In addition, ECOALF does not incorporate natural fur or leather in its garment collection.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01
dc.type.none.fl_str_mv book
http://purl.org/coar/resource_type/c_2f33
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/book
format book
dc.identifier.none.fl_str_mv http://hdl.handle.net/10017/55498
url http://hdl.handle.net/10017/55498
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
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Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:e_Buah Biblioteca Digital Universidad de Alcalá
instname:Universidad de Alcalá (UAH)
instname_str Universidad de Alcalá (UAH)
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