New trends in marketing aimed at the Fourth Sector in the fashion industry.
In the current environment, markets are beconming increasingly globalized and more competitive. So, organizations are challenged to differentiate themselves or die. The textile and clothing productos sector represent a very important and well-established industry that also provides a dynamic boots t...
| Autores: | , |
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| Tipo de recurso: | libro |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad de Alcalá (UAH) |
| Repositorio: | e_Buah Biblioteca Digital Universidad de Alcalá |
| Idioma: | inglés |
| OAI Identifier: | oai:ebuah.uah.es:10017/55498 |
| Acceso en línea: | http://hdl.handle.net/10017/55498 |
| Access Level: | acceso abierto |
| Palabra clave: | marketing fashion industry fourth sector sustainability ECOALF |
| Sumario: | In the current environment, markets are beconming increasingly globalized and more competitive. So, organizations are challenged to differentiate themselves or die. The textile and clothing productos sector represent a very important and well-established industry that also provides a dynamic boots to the Spanish economy. Especially on the fashion industry, it can be how large companies aim to follow the latest trends, it is known as fast fashion. This work analyses the case of ECOALF, it can observe that this company has implemented a marketing strategy that resolves around sustainable marketing. Briefly developing ECOALF marketing strategies we can observe the following. Regarding product strategies. Their garments are made from recycled materials, such as pastic bottles from the bottom of the ocean, recycled nylon, cotton and wool and recycled used tyres. The production points go along with the collection"s points of the products, which are made in different countries sucha as Spain, Portugal, Taiwan or Japan among others. The aim is to create products that promote sustainability among consumers seeking design and quality. In addition, ECOALF does not incorporate natural fur or leather in its garment collection. |
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