Geographic export diversification: determinants and their link with export performance
This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión aceptada para publicación |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | Universitat de Lleida (UdL) |
| Repositorio: | Repositori Obert UdL |
| OAI Identifier: | oai:repositori.udl.cat:10459.1/63476 |
| Acceso en línea: | https://doi.org/10.1002/tie.21991 http://hdl.handle.net/10459.1/63476 |
| Access Level: | acceso abierto |
| Palabra clave: | Geographic export diversification Export performance Export intensity Spanish exporters International marketing |
| Sumario: | This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis has enabled us to examine these factors in greater depth. The results of our research, which was carried out using a sample comprising Spanish exporting companies, show that a firm's size, a firm's age and greater foreign ownership in its share capital are all determining factors for adopting a strategy geared to export market diversification. A greater level of investment in R&D and greater international commitment are also important in this regard. We suggest reinforcing these two factors because there is evidence of better export performance among firms that have a wider range of foreign markets. |
|---|