Geographic export diversification: determinants and their link with export performance
This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis...
| Authors: | , , |
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| Format: | article |
| Status: | Versión aceptada para publicación |
| Publication Date: | 2018 |
| Country: | España |
| Institution: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repository: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10459.1/63476 |
| Online Access: | https://doi.org/10.1002/tie.21991 http://hdl.handle.net/10459.1/63476 |
| Access Level: | Open access |
| Keyword: | Geographic export diversification Export performance Export intensity Spanish exporters International marketing |
| Summary: | This study examines company-specific factors that may help explain the choice of an export market strategy and explores how the selected export strategy contributes to explaining company's export performance. Concentrating on a specific area within a broad spectrum of export behaviour analysis has enabled us to examine these factors in greater depth. The results of our research, which was carried out using a sample comprising Spanish exporting companies, show that a firm's size, a firm's age and greater foreign ownership in its share capital are all determining factors for adopting a strategy geared to export market diversification. A greater level of investment in R&D and greater international commitment are also important in this regard. We suggest reinforcing these two factors because there is evidence of better export performance among firms that have a wider range of foreign markets. |
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