Last-mile strategies in e-commerce. Identifying barriers to sustainability from online retailers&apos
[EN] E-commerce is a rapidly growing, evolving sector. However, it is struggling to tackle its sustainability impact. Previous studies have shown that multiple factors hinder the implementation of sustainable last-mile strategies. However, their identification comes mainly from studies limited to sp...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/221297 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/221297 |
| Access Level: | acceso abierto |
| Palabra clave: | E -commerce Last mile Online retailer Barriers Sustainability |
| Sumario: | [EN] E-commerce is a rapidly growing, evolving sector. However, it is struggling to tackle its sustainability impact. Previous studies have shown that multiple factors hinder the implementation of sustainable last-mile strategies. However, their identification comes mainly from studies limited to specific technologies and specific pillars of sustainability. In this research, the authors identify and structure the barriers to sustainable last-mile strategies from an online retailer perspective. A qualitative research design underpinned by triangulation is applied to do that. First, the desk research identifies a preliminary list of barriers and insights on how to overcome them. Afterwards, forty semi-structured interviews with twenty e-retailers helped structure, reaffirm, and redefine these barriers and insights. Overall, new and existing knowledge was structured, as twenty barriers were identified. Furthermore, key insights on how to overcome them are presented. These results are critical to defining successful sustainable strategies in last mile in e-commerce. |
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