Digital transformation in e-commerce logistics: a case study on the digital maturity of the last-mile area
Highlights: This article addresses the diagnosis of digital maturity in e-commerce logistics, specifically the final delivery stage, known as the last-mile. The last-mile has greater digitization demand than traditional logistics due to the extreme speed of the virtual world during shopping, where c...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Recursos: | Associação Brasileira de Engenharia de Produção (ABEPRO) |
| Repositorio: | Brazilian Journal of Operations & Production Management (Online) |
| Idioma: | inglés |
| OAI Identifier: | oai:ojs.bjopm.org.br:article/1641 |
| Acesso em linha: | https://bjopm.org.br/bjopm/article/view/1641 |
| Access Level: | acceso abierto |
| Palavra-chave: | Digital Transformation Digital Maturity E-commerce Logistics Last Mile |
| Resumo: | Highlights: This article addresses the diagnosis of digital maturity in e-commerce logistics, specifically the final delivery stage, known as the last-mile. The last-mile has greater digitization demand than traditional logistics due to the extreme speed of the virtual world during shopping, where customers transfer these same expectations to delivery services. Goal: The main objective of this work is to evaluate the digital maturity of the last-mile area of operation of an e-commerce logistics company. Methodology: This study evaluates the maturity model in a case study with the company E-commerceCo. Interviews were conducted with key employees for data gathering. Results: The proposed method allows defining and analyzing the digital maturity of the last-mile area of the company in question, understanding strengths, such as a culture open to innovation and digitally mature, and weaknesses, such as technical limitations imposed by the main system used and lack of cybersecurity barriers. Limitations of the investigation: Since it is a single case study, it does not allow a broad generalization to industries in other branches. Another limitation is that this study is focused on Brazilian logistics operations, which may differ from other countries. Practical implications: This research is relevant to serve as a reference for other companies in the e-commerce logistics sector to assess their digital maturity from the proposed model and compare common challenges and opportunities. In addition, it will help the studied company to create a successful digital transformation strategy. Originality / Value: We propose a new approach on how to evaluate the digital maturity of the last-mile area of operation of an e-commerce logistics company. |
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