Characterization of the Ecuadorian Microenterprise Market: The case of the Textile Industry
With the purpose of getting to know the clients better and develop actions that benefit the relationship between the microcredit operating financial entities and the clients, methodological alternatives of analysis of the behavioral variables that may influence the financial decisions of the micro-e...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Universidad Andina Simón Bolivar |
| Repositorio: | Revista Estudios de la Gestión |
| Idioma: | español |
| OAI Identifier: | oai:revistas.uasb.edu.ec:article/577 |
| Acceso en línea: | https://revistas.uasb.edu.ec/index.php/eg/article/view/577 |
| Access Level: | acceso abierto |
| Palabra clave: | microcrédito microempresa caracterización método multivariable segmentación microcredit microenterprise characterization multivariable method segmentation |
| Sumario: | With the purpose of getting to know the clients better and develop actions that benefit the relationship between the microcredit operating financial entities and the clients, methodological alternatives of analysis of the behavioral variables that may influence the financial decisions of the micro-entrepreneurs are considered. Psycho-economic models validated in final consumer markets and adapted to the conditions of micro-entrepreneurs were used to evaluate and characterize them in: attitude towards indebtedness, lifestyle and attitude towards financial entities, and consumption habits and behaviors. |
|---|