Transmedia Strategies to Communicate in Organizations: A Methodological Proposal
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Ecuador |
| Institución: | Universidad Andina Simón Bolivar |
| Repositorio: | Revista de Comunicación y Cultura |
| Idioma: | español |
| OAI Identifier: | oai:revistas.uasb.edu.ec:article/4486 |
| Acceso en línea: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 |
| Access Level: | acceso abierto |
| Palabra clave: | Narrativa transmedia comunicación organizacional prosumidores relatos Transmedia narrative, organizational communication, prosumers, stories Transmedia narrative organizational communication prosumers stories |
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Transmedia Strategies to Communicate in Organizations: A Methodological ProposalEstrategias transmedia para comunicar en las organizaciones: Una propuesta metodológicaFarinango, LuisNarrativa transmediacomunicación organizacionalprosumidoresrelatosTransmedia narrative, organizational communication, prosumers, storiesTransmedia narrativeorganizational communicationprosumersstoriesCommunication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundamental idea of this essay is to propose the use of transmedia narrative in thefield of organizational communication. This proposal that is presented has been tested and validated in the field of organizational communication teaching with interesting results, for this reason now it is desired to put a consideration to be applied to the professional field of communication. The main conclusion is that within the digital age it is necessary to try different ways of approaching communication management and one of many proposals is transmedia storytelling.La gestión de la comunicación en las organizaciones ha cambiado con la aparición de los medios digitales. En ese marco, en este escrito se considera a la narrativa transmedia como una metodología y estrategia para planificar, diseñar y producir los nuevos flujos comunicativos dentro de las empresas. La idea fundamental de este ensayo es proponer la utilización de la narrativa transmedia en el campo profesional de la comunicación organizacional, algo probado y validado en el ámbito de la enseñanza de la comunicación organizacional con resultados interesantes. La conclusión principal es que dentro de la era digital hay que probar diferentes modos de abordar la gestión de la comunicación, y una propuesta de tantas es la narrativa transmedia.Universidad Andina Simón Bolívar, Sede Ecuador2024-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uasb.edu.ec/index.php/uru/article/view/448610.32719/26312514.2024.9.1Uru: Revista de Comunicación y Cultura; No. 9 (2024): Digital Strategic Communication; 8-20Uru: Revista de Comunicación y Cultura; Núm. 9 (2024): Comunicación estratégica digital; 8-202631-2514reponame:Revista de Comunicación y Culturainstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/uru/article/view/4486/4301Derechos de autor 2024 Uru: Revista de Comunicación y Culturahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2024-01-19T16:10:09Zoai:revistas.uasb.edu.ec:article/4486Portal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02024-01-19T16:10:09falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02024-01-19T16:10:09Revista de Comunicación y Cultura - Universidad Andina Simón Bolivarfalse |
| dc.title.none.fl_str_mv |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal Estrategias transmedia para comunicar en las organizaciones: Una propuesta metodológica |
| title |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| spellingShingle |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal Farinango, Luis Narrativa transmedia comunicación organizacional prosumidores relatos Transmedia narrative, organizational communication, prosumers, stories Transmedia narrative organizational communication prosumers stories |
| title_short |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| title_full |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| title_fullStr |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| title_full_unstemmed |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| title_sort |
Transmedia Strategies to Communicate in Organizations: A Methodological Proposal |
| dc.creator.none.fl_str_mv |
Farinango, Luis |
| author |
Farinango, Luis |
| author_facet |
Farinango, Luis |
| author_role |
author |
| dc.subject.none.fl_str_mv |
Narrativa transmedia comunicación organizacional prosumidores relatos Transmedia narrative, organizational communication, prosumers, stories Transmedia narrative organizational communication prosumers stories |
| topic |
Narrativa transmedia comunicación organizacional prosumidores relatos Transmedia narrative, organizational communication, prosumers, stories Transmedia narrative organizational communication prosumers stories |
| description |
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundamental idea of this essay is to propose the use of transmedia narrative in thefield of organizational communication. This proposal that is presented has been tested and validated in the field of organizational communication teaching with interesting results, for this reason now it is desired to put a consideration to be applied to the professional field of communication. The main conclusion is that within the digital age it is necessary to try different ways of approaching communication management and one of many proposals is transmedia storytelling. |
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2024 |
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2024-01-05 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 10.32719/26312514.2024.9.1 |
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https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 |
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10.32719/26312514.2024.9.1 |
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spa |
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spa |
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https://revistas.uasb.edu.ec/index.php/uru/article/view/4486/4301 |
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Derechos de autor 2024 Uru: Revista de Comunicación y Cultura https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
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Derechos de autor 2024 Uru: Revista de Comunicación y Cultura https://creativecommons.org/licenses/by-nc-sa/4.0 |
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openAccess |
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application/pdf |
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Universidad Andina Simón Bolívar, Sede Ecuador |
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Universidad Andina Simón Bolívar, Sede Ecuador |
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Uru: Revista de Comunicación y Cultura; No. 9 (2024): Digital Strategic Communication; 8-20 Uru: Revista de Comunicación y Cultura; Núm. 9 (2024): Comunicación estratégica digital; 8-20 2631-2514 reponame:Revista de Comunicación y Cultura instname:Universidad Andina Simón Bolivar instacron:UASB |
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Revista de Comunicación y Cultura - Universidad Andina Simón Bolivar |
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