Transmedia Strategies to Communicate in Organizations: A Methodological Proposal
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Ecuador |
| Recursos: | Universidad Andina Simón Bolivar |
| Repositorio: | Revista de Comunicación y Cultura |
| Idioma: | español |
| OAI Identifier: | oai:revistas.uasb.edu.ec:article/4486 |
| Acesso em linha: | https://revistas.uasb.edu.ec/index.php/uru/article/view/4486 |
| Access Level: | acceso abierto |
| Palavra-chave: | Narrativa transmedia comunicación organizacional prosumidores relatos Transmedia narrative, organizational communication, prosumers, stories Transmedia narrative organizational communication prosumers stories |
| Resumo: | Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundamental idea of this essay is to propose the use of transmedia narrative in thefield of organizational communication. This proposal that is presented has been tested and validated in the field of organizational communication teaching with interesting results, for this reason now it is desired to put a consideration to be applied to the professional field of communication. The main conclusion is that within the digital age it is necessary to try different ways of approaching communication management and one of many proposals is transmedia storytelling. |
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