Mobile television news: a study on the reception of the news on the mobile audience by adults / seniors
By inserting digital television in Brazil, the programming of open television becomes available in mobile and portable devices without any additional fares. The reception of contents anytime and anywhere is bound to provoke change in the relation between journalists and viewers. For this work, a sur...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/877 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/877 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital Television Hyper TV Transmedia Telejournalism Mobile Televisão Digital Hiper TV Telejornalismo |
| Sumario: | By inserting digital television in Brazil, the programming of open television becomes available in mobile and portable devices without any additional fares. The reception of contents anytime and anywhere is bound to provoke change in the relation between journalists and viewers. For this work, a survey was made in the field of reception to identify, in a qualitative way, the expectations and needs of senior/adult public when watching news in cell phones. |
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