The importance of digital marketing for small businesses
Technological advances in the area of communication, especially with the creation of social media, have made the virtual environment a favorable scenario for cultivating relationships between companies and customers. This becomes opportune for Micro and Small Enterprises (MSEs) that face continuou...
| Autor: | |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Antônio Meneghetti Faculdade (AMF) |
| Repositorio: | Saber Humano (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.saberhumano.emnuvens.com.br:article/666 |
| Acceso en línea: | https://saberhumano.emnuvens.com.br/sh/article/view/666 |
| Access Level: | acceso abierto |
| Palabra clave: | digital marketing micro and small companies marketing strategy marketing marketing digital micro y pequeñas empresas estrategia de mercadeo micro e pequenas empresas estratégia de marketing |
| Sumario: | Technological advances in the area of communication, especially with the creation of social media, have made the virtual environment a favorable scenario for cultivating relationships between companies and customers. This becomes opportune for Micro and Small Enterprises (MSEs) that face continuous competitiveness challenges, and greater exposure to the public and the relationship established with them can represent a point of business leverage. The objective of this work is to investigate the importance and impact of social media on MSEs. In turn, the specific objectives aim to characterize digital media, focusing on social networks in a small company in the interior of Rio Grande do Sul in the health and beauty segment. |
|---|