Digital Micro-influencers and Partnerships
The objective of the study is to discuss the processes of contracting the services of digital micro-influencers and partnerships with local companies. The methodology is developed through a qualitative approach, survey research procedure, and questionnaire technique. The results show that acting as...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade de Fortaleza (UNIFOR) |
| Repositorio: | Revista Ciências Administrativas (Fortaleza. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.ojs.unifor.br:article/13006 |
| Acceso en línea: | https://ojs.unifor.br/rca/article/view/13006 |
| Access Level: | acceso abierto |
| Palabra clave: | marketing digital microinfluenciadores digitais influencers parcerias estratégia de marketing digital digital marketing micro-influencers digital influencers partnerships digital marketing strategy. |
| Sumario: | The objective of the study is to discuss the processes of contracting the services of digital micro-influencers and partnerships with local companies. The methodology is developed through a qualitative approach, survey research procedure, and questionnaire technique. The results show that acting as a micro-influencer is a secondary activity at the beginning of the career. And that portfolio preparation, frequent feedback, quality publications, and access are essential for hiring these professionals by local companies. Thus, they need to understand and satisfy the customer, generate visibility and engagement, increase sales, and promote the relationship to develop good partnerships with local and regional companies. |
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