Digital manipulation in the advertising photography: creativity and ethics: criatividade e ética
The aim of this paper in to discuss in the ethical and creative dimension, the use of digital resources in the manipulation of images in advertising communication. In order to do this, we observed the roles of the different actors in the context of production and the specifics of the advertising lan...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2013 |
| Country: | Brasil |
| Institution: | Universidade Federal do Rio Grande do Sul (UFRGS) |
| Repository: | Intexto (Porto Alegre) |
| Language: | Portuguese |
| OAI Identifier: | oai:seer.ufrgs.br:article/41349 |
| Online Access: | https://seer.ufrgs.br/index.php/intexto/article/view/41349 |
| Access Level: | Open access |
| Keyword: | Advertising Photography. Digital Manipulation. Ethics. Fotografía Publicitaria. Manipulación Digital. Ética. Fotografia Publicitária. Manipulação Digital. Ética. |
| Summary: | The aim of this paper in to discuss in the ethical and creative dimension, the use of digital resources in the manipulation of images in advertising communication. In order to do this, we observed the roles of the different actors in the context of production and the specifics of the advertising language through cases of photographic manipulation registered by the press. |
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