FROM THE REAL TO THE MANIPULATED: IMAGE MANIPULATION IN ADVERTISING PHOTOGRAPHY AND ITS (POSSIBLE) INFLUENCE ON CONSUMERS
This article addresses the relationship between photography and advertising, its processes in an advertising photo production, deepening studies on image manipulation and its real impacts within advertising. Considering that advertising photos are artificially manipulated, bringing a positive impact...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade do Vale do Paraíba (Univap) |
| Repositorio: | Revista UniVap (online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.biblioteca.univap.br:article/4442 |
| Acceso en línea: | https://revista.univap.br/index.php/revistaunivap/article/view/4442 |
| Access Level: | acceso abierto |
| Palabra clave: | Fotografia Fotografia Publicitária Manipulação de Imagem Retoque de pele Publicidade Photography advertising picture image manipulation skin retouch advertising |
| Sumario: | This article addresses the relationship between photography and advertising, its processes in an advertising photo production, deepening studies on image manipulation and its real impacts within advertising. Considering that advertising photos are artificially manipulated, bringing a positive impact through visual aspects in ads and thus making a more attractive brand, however, it contemplates negative impacts through social behaviors that may arise from this. Therefore, this work aimed to understand how image manipulation can influence consumers. Based on an applied research methodology, an online questionnaire was developed, obtaining results by verifying that, currently, people perceive when there is manipulation, resulting in behavioral changes in society, however, they continue to consume brands that use this technique in their advertisements |
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