Social tagging and sex in international luxury fashion advertising photography: Dolce & Gabbana, Gucci and Yves Saint Laurent
Study oriented to determine the sexual objectification level in the advertisements of the fashion and luxury industry, as well as the consumer perception of those campaigns in which sexual enticement and eroticism are used as compelling tools. Twenty one advertising pieces of Dolce & Gabbana...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Estadual de Londrina (UEL) |
| Repositorio: | Discursos Fotográficos |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/44486 |
| Acceso en línea: | https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/44486 |
| Access Level: | acceso abierto |
| Palabra clave: | Objectification Advertising photography Sexuality Luxury fashion Cosificación Fotografía publicitaria Sexualidad Moda de lujo fotografía publicitaria sexualidad moda de lujo |
| Sumario: | Study oriented to determine the sexual objectification level in the advertisements of the fashion and luxury industry, as well as the consumer perception of those campaigns in which sexual enticement and eroticism are used as compelling tools. Twenty one advertising pieces of Dolce & Gabbana, Gucci and Yves Saint Laurent are analyzed in this research under eighteen fields, one piece per every five years over the last three decades. To determine the consumer perception of those products and its signage a survey of sixteen categorized questions is carried out. |
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