Yes, she can do it!
Ana Fontes, one of Brazil’s most powerful women according to Forbes, comes from a humble, hard- working background. Born in Alagoas, she had to overcome many challenges still faced by women in the country. A fruit of her efforts and confidence in the potential of female entrepreneurship, the Rede Mu...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | GVcasos |
| Idioma: | inglés portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/83312 |
| Acceso en línea: | https://periodicos.fgv.br/gvcasos/article/view/83312 |
| Access Level: | acceso abierto |
| Palabra clave: | Gender Female entrepreneurship Network development Long-term tracking and support Gênero Empreendedorismo feminino Desenvolvimento de rede Acompanhamento e apoio de longo prazo |
| Sumario: | Ana Fontes, one of Brazil’s most powerful women according to Forbes, comes from a humble, hard- working background. Born in Alagoas, she had to overcome many challenges still faced by women in the country. A fruit of her efforts and confidence in the potential of female entrepreneurship, the Rede Mulher Empreendedora (RME) [Entrepreneurial Woman Network] was created to support women in their businesses. Since 2019, the Instituto RME (IRME), a nonprofit organization, is focused on the ELA PODE [She Can Do It] program, which is dedicated to empowering women in socioeconomic vulnerability. This teaching case discusses important topics related to Ana Fonte’s story and projects, such as: how to keep developing the network of entrepreneurs, multipliers and facilitators; and how to track the performance of the entrepreneurs who attend the courses in order to help them during and after the process. |
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