Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante
This work aims to provide a general view on the development process of internet-based sales among small distributors, both for firms oriented to end-consumers and for those trading with other organizations. The data presented here was obtained by questioning the owners and senior managers of 803 fir...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2007 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Journal of Information Systems and Technology Management (Online) |
| Idioma: | español |
| OAI Identifier: | oai:revistas.usp.br:article/12795 |
| Acceso en línea: | https://revistas.usp.br/jistem/article/view/12795 |
| Access Level: | acceso abierto |
| Palabra clave: | Internet-based sales implementation small firm distribution |
| Sumario: | This work aims to provide a general view on the development process of internet-based sales among small distributors, both for firms oriented to end-consumers and for those trading with other organizations. The data presented here was obtained by questioning the owners and senior managers of 803 firms, with fewer than 100 employees, from the commercial distribution sector in Spain. The results reveal the diversity of critical factors (related to the environment, to the characteristics of the organization and their managers) that influence the implementation of internet-based sales systems and its importance as a distribution channel, as well as its contribution to both phenomena. |
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