Sistemas de venta en línea: un análisis de sus factores críticos para el pequeño comerciante
This work contributes to a general vision on the process of development of online sale of small business, such as final consumers oriented as well as to other organizations. The data presented were obtained through a survey with owners and top executives of 803 companies with less than 100 workers w...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2007 |
| País: | España |
| Institución: | Universitat Oberta de Catalunya (UOC) |
| Repositorio: | O2, repositorio institucional de la UOC |
| OAI Identifier: | oai:openaccess.uoc.edu:10609/109877 |
| Acceso en línea: | http://hdl.handle.net/10609/109877 |
| Access Level: | acceso abierto |
| Palabra clave: | Internet on-line sale implementation small company distribution venda en línia implantació petita empresa distribució venta en línea implantación pequeña empresa distribución Electronic commerce Comerç electrònic Comercio electrónico |
| Sumario: | This work contributes to a general vision on the process of development of online sale of small business, such as final consumers oriented as well as to other organizations. The data presented were obtained through a survey with owners and top executives of 803 companies with less than 100 workers who carry out commercial distribution activities in Spain. The results show the diversity of critical factors (relative to the environment and the characteristics of the organization and their executives) which influences in the implementation of online sale and in the importance that it reach as distribution channel, as well as their degree of contribution to both phenomena. |
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