THE MARKETING COMMUNICATION FOR THE MERCHANDISING
The goods of the speech form some of the main theories proposed by theRussian philosopher Mikhail Bakhtin for the linguistic studies and phenomena that involvethe language. His/her conceituação and characterization allow to analyze the speeches for his/her similarity in the sev...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Institución: | Universidade Estadual do Oeste do Paraná (UNIOESTE) |
| Repositorio: | Travessias (Cascavel. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.e-revista.unioeste.br:article/3208 |
| Acceso en línea: | https://e-revista.unioeste.br/index.php/travessias/article/view/3208 |
| Access Level: | acceso abierto |
| Palabra clave: | Discurso Gênero Comunicação Merchandising. |
| Sumario: | The goods of the speech form some of the main theories proposed by theRussian philosopher Mikhail Bakhtin for the linguistic studies and phenomena that involvethe language. His/her conceituação and characterization allow to analyze the speeches for his/her similarity in the several spheres of the society, what takes the a grouping for similarcharacteristics. The merchandising editorial is one of the products of the communicationmercadológica and susceptible to understanding starting from the concepts of discursivegoods, because it presents the sobreposição of the speeches. Like this, the objective of thisarticle is to lecture on the merchandising editorial, in the search for the characterization of thatformat of the communication mercadológica while language strategy and persuasion. |
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