Metaphor and argumentation: a cognitive-discursive approach

The cognitive paradigm in the study of the metaphor stresses the nature of a trope as a figure essentially of the mind, and not just of language. As a result of that new approach, language came to have a relatively secondary role as the locus of metaphors and, consequently, as the focus in metaphor...

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Detalles Bibliográficos
Autor: Vereza, Solange Coelho
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2010
País:Brasil
Institución:Universidade do Sul de Santa Catarina (UNISUL)
Repositorio:Linguagem em (Dis)curso (Online)
Idioma:portugués
OAI Identifier:oai:portaldeperiodicos.animaeducacao.com.br:article/374
Acceso en línea:https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/374
Access Level:acceso abierto
Palabra clave:Metaphor
Cognition
Persuasion
Pragmatics
Metáfora
Cognición
Persuasión
Pragmática
Cognição
Persuasão
Descripción
Sumario:The cognitive paradigm in the study of the metaphor stresses the nature of a trope as a figure essentially of the mind, and not just of language. As a result of that new approach, language came to have a relatively secondary role as the locus of metaphors and, consequently, as the focus in metaphor research. However, more recently a number of researchers have stressed the discursive dimension of metaphors, suggesting an articulation between discourse and cognition. The present work follows such a trend and aims at exploring the argumentative dimension of metaphors, especially new metaphors, as a resource of cognitive-pragmatic nature. This work examines discursively inter-related metaphoric phrases which constitute “metaphoric niches” in persuasive texts.