Audiovisual metaphor, discourse and power: cognitive optics II
In his article, the author examines the diverse persuasifstrategies implemented by audiovisual political ads, accessed from the viewpoint of the cognitive-semantic principles that describe language thought interactions. In order to do this, the author aim the audiovisual metaphor strategy, since its...
| Autor: | |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | México |
| Institución: | UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO |
| Repositorio: | Revista Mexicana de Ciencias Políticas y Sociales |
| Idioma: | español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/34627 |
| Acceso en línea: | https://www.revistas.unam.mx/index.php/rmcpys/article/view/34627 |
| Access Level: | acceso abierto |
| Palabra clave: | metaphor audiovisual cognition power politic image persuasion ads mental spaces cognitif semantics metáfora cognición poder imagen política persuasión spots espacios mentales semántica cognitiva |
| Sumario: | In his article, the author examines the diverse persuasifstrategies implemented by audiovisual political ads, accessed from the viewpoint of the cognitive-semantic principles that describe language thought interactions. In order to do this, the author aim the audiovisual metaphor strategy, since its recurrency on todays political communication make of this strategy a clear example on how discourse influences the elector´s representations, the meanings he builts and hence the so-called “public opinión”. |
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