Rereading the final chapter of Understanding Media. A tribute to Marshall McLuhan on the centenary of his birth
The article examines the arguments made by Marshall McLuhan in the last chapter of his book Understanding Media related to the impact of information technology on social organization. Written fifty years ago, they show today, with the advent of the network society, their full value by contributing t...
| Author: | |
|---|---|
| Format: | article |
| Status: | Published version |
| Publication Date: | 2011 |
| Country: | Brasil |
| Institution: | Universidade de São Paulo (USP) |
| Repository: | InCID |
| Language: | Portuguese |
| OAI Identifier: | oai:revistas.usp.br:article/42348 |
| Online Access: | https://www.revistas.usp.br/incid/article/view/42348 |
| Access Level: | Open access |
| Keyword: | Marshall McLuhan Teoria da Media Sociedade em Rede Tecnopoder. Media Theory Network Society Technopower |
| Summary: | The article examines the arguments made by Marshall McLuhan in the last chapter of his book Understanding Media related to the impact of information technology on social organization. Written fifty years ago, they show today, with the advent of the network society, their full value by contributing to a real “McLuhan renaissance”. Particularly this essay points out that McLuhan was not at all optimistic and enthusiastic about the computer revolution but instead, he expressed a very strong concern about the growing power of technology. This worldview relates McLuhan’s thought to the theories of contemporary authors such as Lanier, Carr and Schirrmarcher. |
|---|