BRANDING AS A STRATEGY TO HIGHLIGHT THE BRAND IDENTITY: A STUDY OF TIJUCAS FOOTWEAR INDUSTRY - SC
Uniting strategies and actions by different corporative spheres, as the administration, the communication and the design; the branding fortify the institutional position and define actions to potencialize the brandâs image, becoming a necessary reality to managers, determining a new corporative be...
| Autores: | , , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Recursos: | Universidade Federal Fluminense (UFF) |
| Repositorio: | Sistemas & Gestão |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.www.revistasg.uff.br:article/238 |
| Acesso em linha: | https://www.revistasg.uff.br/sg/article/view/V7N3A11 |
| Access Level: | acceso abierto |
| Palavra-chave: | Corporative Visual Identity Cluster Branding. Identidade Visual Corporativa. Pólo Calçadista BRANDING |
| Resumo: | Uniting strategies and actions by different corporative spheres, as the administration, the communication and the design; the branding fortify the institutional position and define actions to potencialize the brandâs image, becoming a necessary reality to managers, determining a new corporative behavior. This study aim to understand how the Vale do Rio Tijucas cluster use the graphic design into the management of theirs corporative identity, starting by the visualization of the actions related with brand management, corporative visual identity and the brandâs elements. It was developed by a descript methodology, determining a logical and interpretative process, boarding 3 specifics points: Branding, the Corporative Visual Identity and the Brandâs Elements. The result shows a scenery that opportunise improvements, by the perception of the apprehensions for the importance of the theme by the industries. |
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